2012 – Good Year for 888’s Poker Rooms

February 4, 2013

A popular name in the online poker industry, 888 saw a substantial increase in its poker revenues towards the end of 2012. The last three months of 2012 were very beneficial for the company, as its poker revenues increased by nearly a third in these months. The analysts of the online poker industry are amazed by the success that the company has recorded during the last year. This is because, none of the experts expected the company to fair so well, and the revenue collections of 888 have pleasantly surprised all of them.

The 888 revenue collections for 2012

When the revenues of the company where calculated, it was found that in the beginning of 2013 the company had approximately 13.1 million registered real-money accounts. These accounts were spread among 888’s casinos, poker rooms, and their sport-betting operations. In the last quarter of 2012, the company had a lot of players playing at their poker and casino rooms, contributing a sum of $520,000 to the company. The last quarter marked a 9 percent increase in the company’s revenues when compared to the rest of the quarters. According to the Chief Executive Officer of the company, Brian Mattingley, the company began 2013 on a high note as well. As a matter of fact, the revenues of the company for the month of January, 2013 are 7 percent higher than last year’s January.

Casino revenues save 888

According to reports, casinos were the highest revenue collectors for 888 in 2012. Statistically, the company earned $376 million during the whole year, while the casinos contributed $165 million to the entire revenue shares of the company. The poker business followed the casinos and earned the company $88 million, while the bingo games offered by the company earned them $53 million. According to the officials from the company, these figures indicate a 23 percent increase in the company’s revenues, in comparison to that of 2011.

Even though casinos had the largest share in 888’s revenues, in the last quarter, poker was the highest earner for the company. During the last quarter of 2012, the poker revenues went up by 31 percent, year-on-year, while on the other hand, the casino revenues grew only by 6 percent. On the contrary, the bingo revenues decreased by 11 percent in the last quarter.

According to an analyst, Nick Batram, the company has performed way higher than the market expectations in 2012. In his opinion, the company’s net cash position is approximately $20 million higher than he had estimated. He feels that the company has been able to earn these revenues by managing their operations in regulated markets, such as Spain, in a successful manner.

888 prepares for 2013

Since 2012 was a good year for the company, the officials from 888 are looking forward to increasing their revenues even this year. Many experts feel that 888 is going to face a few troubles in 2013, due to the tax system in UK and the European legislation. However, the company is confident that it will be able to survive these obstacles and achieve its goals for this year as well.

According to an expert, Mr. Hollins, the officials from the company are confident about their policies, and have been making the right decisions while promoting their brand and making investments. He feels that 888 has been targeting the ideal customer group, and therefore, they should be able to increase their revenues in 2013 as well.

888 plans on expanding its mobile platform

Apart from the traditional casinos and poker rooms, 888 is trying to establish its mobile gaming network as well. In the past few months, the company has been able to attract a lot of new players in the mobile platform. As a matter of fact, it has earned significant revenues from the mobile gaming sector as well. According to Mattingley, the mobile gaming sector has a huge scope in the future, and the company is looking forward to establishing its customer pool in this forum. He stated that 888 is going to make investments in this segment in 2013, and hopefully, the mobile gaming platform will gain as much popularity as the traditional gaming platforms in the coming years.